Business people : Rusty hires Matt Rockhold as Northern California rep and brand ambassador
Matt or "Rocky" as he is better known throughout the area, has been a professional surfer for nearly two decades, landing the cover of Surfer Magazine in 2003, and getting the first ever Stale-Fish air cover with TWsurf in 2001. His roots have long been tied to the Rusty brand, having been his first sponsor 21 years ago, and the first sponsor he ever got a photo published with as well.
"We are extremely excited to have Matt flying the flag for Rusty in the Northern California region, and we are looking forward to and increased opportunity to help support the local retailers and area with a professional who has helped to shape the community and the sport", said Rusty North America Sales Director Kevin Kosha.
"I feel very fortunate to have the opportunity to work for a company with such a long surfing history and to be a part of a solid program. I'm psyched and honored to be a part of the Rusty family again!" Rockhold added.
For more information on Rusty products please visit www.rusty.com
Rusty is a brand with its roots firmly planted in the pursuit of the surfing lifestyle. By 1984, Rusty Preisendorfer had already established himself as a young legend in the surfboard shaping world. When the Rusty brand officially launched in 1985, there were few people who didn't recognize the R-dot logo on surfboards across the globe. With the initial goal of making the best surfboards on the planet, it soon became clear that the tremendous demand for Rusty boards and recognition of the name would easily translate to apparel. What began with t-shirts quickly grew into a comprehensive collection driven by authentic surf roots, progressive product, and the signature R-dot.
Decades later, Rusty continues to be an iconic brand in surf culture, featuring a product mix for guys and girls that includes boardshorts, hoodies, tees, knits, dresses and accessories; all available at leading surf shops worldwide. Inspired by art, fashion, music and design, Rusty delivers surf products that represent the classic, casual beach lifestyle defined by the risk-taking spirit and irreverence of today's youth.
Source Rusty by press release