business as well as their success on the field.
Bayern and Dortmund are the top
two teams in the Bundesliga where clubs boast the largest crowds in
Europe, keep ticket prices low, are largely profitable and have produced
a crop of talented young players.
German clubs best balance the economic, social and cultural
requirements of football teams in Europe," said Ben Shave of Supporters
Direct, an organisation that campaigns to get fans more involved in the
running of clubs.
"There is a feeling within Germany that it is fitting that they have made it through to the Wembley final," he added.
the German clubs appear to be the ideal model for a new more
sustainable financial approach that UEFA, European soccer's governing
body, is trying to enforce.
Germany is not the richest football league but is one of the most stable and sustainable.
Spain, the market is skewed by the fact that top clubs Real Madrid and
Barcelona do their own TV deals rather than selling collectively,
meaning smaller clubs struggle to survive.
economics of English football have been distorted by the takeover of
clubs like Chelsea and Manchester City by billionaire investors, the
ambitions of the new owners driving up wage and player transfer costs
across the board.
In Germany, rules on ownership ensure that members retain control of clubs, shielding them from foreign takeover.
bidding to become European champions for a fifth time in Saturday's
final, is the richest club in Germany and finished 25 points ahead of
Dortmund to recapture the German league title.
one cloud on its horizon is an investigation into club president Uli
Hoeness for suspected tax evasion after he told the German authorities
about a Swiss bank account.
Bayern, from the southern German region of Bavaria, was fourth in the latest Deloitte Football Money League, while Dortmund was 11th in a list that ranked international clubs according to their revenue in 2011-12.
Bavarians enjoyed a considerable advantage over their rivals from the
northwest Ruhr valley, with core revenues of 368 million euros ($474
million) against 189 million for Dortmund, according to figures compiled
Bayern has used that
financial muscle to sign attacking midfielder Mario Goetze from
Dortmund for next season for an estimated fee of 37 million euros.
has generated a profit for the last two decades while Dortmund, the
only major German football club listed on the stock market, flirted with
bankruptcy less than a decade ago.
won the Champions League in 1997, Dortmund began to live beyond its
means and needed a short-term 2 million euro loan from Bayern in 2005 to
help ensure its survival.
has since drastically cut costs and focused on developing younger
players while attracting the biggest crowds in European football.
terms of the stock market, Dortmund remains a small company with a
valuation of only around 200 million euros. That compares with $2.9
billion (1.9 billion pounds) for English champions Manchester United,
which is listed on the New York Stock Exchange and claims to have more
than 650 million followers worldwide.
and Dortmund both get more than half of their income from sales of
merchandise and sponsorship deals, which bears witness to the strength
and reach of German commerce.
Telekom is the shirt sponsor for Bayern and Adidas the long-standing
kit supplier. Dortmund has chemicals company Evonik on its yellow
shirts, while Puma became its sportswear partner at the start of this
German football will get a
further financial boost next season when a new TV contract worth 628
million euros per year begins, up more than 50 percent on the current
UEFA's new Financial Fair
Play rules forcing clubs to curb their losses mean that German teams are
well placed to build on their current success.
"It took them 10 years to get there, to put in place the disciplines and get the results," said Emmanuel Hembert of business consultancy A.T. Kearney.
"With Financial Fair Play, if UEFA really enforce it, it will play completely into the hands of German football," he added.
($1 = 0.7766 euros)
(Editing by Mark Potter)