Business and retail news : PacSun unveils first-ever NYC pop-up shop
“We are excited about opening our first-ever pop-up store right in the heart of SoHo on Broadway in lower Manhattan. Our primary objective is to bring the best of PacSun and showcase the best of our industry at one of the world’s most influential fashion and shopping destinations,” said Gary Schoenfeld, CEO of PacSun. “At more than 10,000 square feet, the store is much larger than our typical footprint and includes expansive selling space and distinct merchandising assortments that will feature many of our key branded partners including: Nike, Hurley, Vans, Diamond Supply Co., Modern Amusement, Beats by dre, Brandy Melville and our exclusive collaboration with Kendall & Kylie Jenner.”
Mr. Schoenfeld continued, "For more than 30 years, PacSun has brought the most authentic brands and latest trends from our backyard to consumers across the country. Our Soho pop-up store is an opportunity for tourists and locals alike to experience the best of PacSun’s ‘Golden State of Mind’ and the creativity, diversity and optimism that is the true essence of California lifestyle.”
For more information on PacSun and the New York pop-up shop, visit PacSun.com. For inspiration on styles and trends, visit GSOM.com.
About Pacific Sunwear of California, Inc.
Pacific Sunwear of California, Inc. and its subsidiaries (collectively, "PacSun" or the "Company") is a leading specialty retailer rooted in the action sports, fashion and music influences of the California lifestyle. The Company sells a combination of branded and proprietary casual apparel, accessories and footwear designed to appeal to teens and young adults. As of November 29, 2012, the Company operates 722 stores in all 50 states and Puerto Rico. PacSun's website address is www.pacsun.com.
Source Press release Pacific Sunwear
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