PrimaLoft® (www.primaloft.com), the world leader in high-performance insulations and fabrics used in top outdoor and fashion brands, home furnishings, work wear, hunting and military applications, today named David Newey global manager of partnership marketing, effective immediately. Joining an experienced marketing team, Newey will be responsible for developing strategic joint marketing programs with North American and Asian brand partners while maintaining oversight of all global marketing partnerships. Newey will report directly to PrimaLoft CEO Mike Joyce.
Newey comes to PrimaLoft with 15 years of sales and brand marketing experience. Most recently, Newey served as the senior marketing manager for the Valspar Corporation, where he developed distribution initiatives and its overall marketing and business strategies. Newey previously founded and directed a full-service marketing, design and video production agency, working with brands including Polarmax.
“David’s enthusiasm and creativity make him a strong fit for our team, ” said Mike Joyce, PrimaLoft CEO. “His proven client relations skills and innovative thinking will be an asset in developing PrimaLoft’s marketing strategies in cooperation with our diverse client base from around the world. He also has a personal passion for our customers’ businesses and a continuous ‘can-do’ attitude. We know he’ll seamlessly pick up the reigns as the newest member of the PrimaLoft family.”
A former ski racer, Newey is an avid winter athlete and outdoorsman. Newey is a graduate of the University of Vermont and received his masters of business administration from Wake Forest University. He will reside in Saratoga, New York, with his wife and two children.
About PrimaLoft®
Celebrating its 25th anniversary, PrimaLoft® insulation was originally developed for the U.S. army as a water-resistant, synthetic alternative to down in the 1980s. Today, PrimaLoft is the research and development leader in high-performance insulations and fabrics, providing ultimate comfort solutions to its users from head to toe. The PrimaLoft® brand is recognized globally and is used in leading outdoor and fashion brands, home furnishings, work wear, hunting and military applications. For more information, visit www.PrimaLoft.com.
Eleanor Sachs, CGPR / eleanor@cgprpublicrelations.com / 781-639-4924 x 113
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