“DAKINE has been a longtime fan of KAB’s
energy and philosophy and we are thrilled to now offer our support to
the foundation through the launch of our first series of collaborative
products set to hit retailers this fall,” said Leslie Pyfer, DAKINE’s
product line manager. “We think KAB’s efforts are impactful and we are
honored to partner with them in hopes of spreading their message to our
consumers and beyond.”
KAB provides support programs for young
people impacted by cancer and educates about prevention, early detection
and cancer-causing toxins in our everyday environment. Through
awareness campaigns, an interactive website, grassroots marketing and a
dedicated army of employees, volunteers and ambassadors, KAB works
tirelessly on its mission to ultimately eradicate cancer. DAKINE’s
collaborative products are co-branded with the KAB logo and will
feature pink detailing in support of breast cancer awareness. The
collection
includes the Sophia pack (MSRP $55.00), Jive purse (MSRP $20.00),
Women’s Accessories Case (MSRP $10.00) and Kineda beanie (MSRP $20.00).
“For over 12 years we have been able to
expand our educational outreach across the U.S., Canada, Europe, and
Japan because of the support and dedication of valued partners like
DAKINE,” said Kimmy McAtee, vice president of partnerships and
communication for KAB. “We absolutely love the new collaboration
products and are excited to utilize the support from this collection to
further our foundation’s mission.”
DAKINE’s limited edition KAB collection will hit retailers in September 2013 and will also be available at www.dakine.com.
A percentage of all sales will benefit KAB’s educational programs and
efforts. For more information on The Keep A Breast Foundation™, please
visit keep-a-breast.org.
ABOUT DAKINE
Backed by a pro team roster that includes some of the world's top action sports athletes, DAKINE has been an industry leader in action sports accessories since 1979. Founded in Hawaii and located at the base of Mt. Hood in Hood River, Oregon, DAKINE offers a complete range of innovative and quality products, including outerwear, sport-specific and lifestyle-driven backpacks, bags, travel gear and accessories. DAKINE products are available for purchase at specialty sports retailers worldwide. For more information, visit www.dakine.com.
Backed by a pro team roster that includes some of the world's top action sports athletes, DAKINE has been an industry leader in action sports accessories since 1979. Founded in Hawaii and located at the base of Mt. Hood in Hood River, Oregon, DAKINE offers a complete range of innovative and quality products, including outerwear, sport-specific and lifestyle-driven backpacks, bags, travel gear and accessories. DAKINE products are available for purchase at specialty sports retailers worldwide. For more information, visit www.dakine.com.
ABOUT THE KEEP A BREAST FOUNDATION
The Keep A Breast Foundation™ is the leading youth-focused, global, nonprofit breast cancer organization. Our mission is to eradicate breast cancer for future generations. We provide support programs for young people impacted by cancer and educate people about prevention, early detection, and cancer-causing toxins in our everyday environment. keep-a-breast.org.
The Keep A Breast Foundation™ is the leading youth-focused, global, nonprofit breast cancer organization. Our mission is to eradicate breast cancer for future generations. We provide support programs for young people impacted by cancer and educate people about prevention, early detection, and cancer-causing toxins in our everyday environment. keep-a-breast.org.
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