“We’re happy to welcome the Volcom Fiji Pro into this season’s Red Bull Signature Series,” said BJ Carretta, Vice President of Marketing and Communications at Alli Sports. “Our broadcasts highlight the world’s most unique and progressive action sports competitions, and the Volcom Pro fits the bill with its respectable standing on the ASP World Tour and exotic locale.”
The Volcom Pro makes its Red Bull Signature Series debut as one of the industry’s favorite ASP World Tour events. Held during Fiji’s prime surf season at Cloudbreak, off the coast of Tavarua Island, the event features the world’s top surfers vying for valuable points towards the prestigious ASP championship title. Contest heats will be a who’s who of the biggest names on the World Tour, including current standings leader Adriano de Souza and Jordy Smith, who comes to Tavarua off a major win in Rio de Janeiro. The Red Bull Signature Series broadcast of the Volcom Fiji Pro will allow fans nationwide to experience the exciting battles on the waves of the South Pacific.
“We are excited to partner with Volcom and for their support of the Red Bull Signature Series,” said Sean Eggert, Director of Sports Marketing, Red Bull North America. “This event represents some of the best surfing in the world which further underscores the Series’ vision of best in class action sports competitions.”
"We are thrilled on the partnership between the Volcom Fiji Pro and the Red Bull Signature Series. It's amazing to see competitive surfing showcased on such an iconic platform as NBC sports."
Red Bull Signature Series
The Red Bull Signature Series is made up of one-of-a-kind programming on NBC and NBC Sports Network all year long. Red Bull Media House and Alli Sports, a division of the NBC Sports Group, have built one of the most progressive and innovative action sports properties, including snowboarding, mountain biking, freestyle motocross, ice cross downhill, skiing and BMX events, showcased on custom courses from the inspiration of the athletes themselves. Go to www.redbullsignatureseries.com for web videos, photo galleries and see more of the action that makes up the Red Bull Signature Series.
Alli Sports
Alli Sports is a media, event and branded content company that specializes in action, adventure, and adrenaline based sports. Alli Properties include the Dew Tour, Lucas Oil Pro Motocross Championship, the Red Bull Signature Series, World of Adventure Sports presented by Go Pro and Octane Academy founded by Ford; Alli Media, which creates original content, produces and presents content with partners and distributes content through a variety of channels; and Alli Enterprises consisting of e-commerce, event merchandise and branded licensed product. Alli Sports is a division of the NBC Sports Group. More information can be found at www.Allisports.com.
Red Bull Media House
Red Bull Media House is a global media company that produces, distributes and publishes authentic content and inspirational entertainment programming in the action sports and lifestyle genres. From film to television, print to digital media, music and games, the company's products can be experienced on the latest devices and platforms, fascinating audiences worldwide. Among other projects, Red Bull Media House was responsible for the documentation and multi-platform distribution of the Red Bull Stratos mission, which held the world’s attention in 2012 delivering the most watched live stream in history. For more information visit www.redbullmediahouse.com.
NBC Sports Group
When the Comcast-NBCUniversal transaction was completed in January 2011, the sports assets of the two companies combined to form the NBC Sports Group, which serves sports fans 24/7 with premier live events, insightful studio shows, and compelling original programming. The sports media company consists of a unique array of broadcast television, cable television, radio and digital sports assets, including NBC Sports, NBC Olympics, NBC Sports Network, Golf Channel, 11 NBC Sports Regional Networks, NBC Sports Radio and all of their respective digital properties. The NBC Sports Group possesses an unparalleled collection of television rights agreements, partnering with some of the most prestigious sports properties in the world: the International Olympic Committee and United States Olympic Committee, the NFL, NHL, PGA TOUR, PGA of America, USGA, Churchill Downs, Premier League, MLS, Tour de France, French Open, Formula One, IndyCar and many more.
Volcom
Volcom is a modern lifestyle brand that embodies the creative spirit of youth culture. The company was founded on liberation, innovation and experimentation while remaining dedicated to the breakdown of established traditions. Volcom’s avant-garde approach to clothing and branding has set it apart in the action sports industry and beyond. Volcom’s belief that "the only constant is change" defines our willingness to embrace the complexity and diversity that exists in the world and our ability to apply it to our overall creative output. It also speaks of our open-minded approach to business and life in general. This flexible outlook enables Volcom to take on many meanings and stay relevant on many levels.
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