On Wednesday, June 20, Zeal Optics opened the doors of its new headquarters and flagship store in downtown Boulder, Colorado for an exclusive party. Local and national media, athletes, and the entire Zeal sales team were on hand for the most recent step in Zeal’s evolution as a brand.
Since being acquired by Maui Jim in 2010, the brand has hired a new executive and sales team, overhauled its product line, and refocused on a younger, broader, and more action-sports focused demographic. The new store and offices offer a physical emblem of the brand’s message, as well as its focus on sustainability, community, and progression.
From the well laid out flagship store, to the offices in back, the design features high ceilings, locally-sourced beetle-kill pine wood, an open work space, and cohesive brand messaging throughout. “Offices should be inspirational,” says Director of Marketing Joe Prebich, and the Zeal team created the inspiration for the offices, helping design them from the ground up, adding personal elements to allow the staff to shape their environment.
“We really tried to bring in a local feel and provide good creative energy for our team,” says Director of Sales David Borbon. Chelsea Lawson who handles PR adds, “it’s really an incubator for telling our story.”
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