TORONTO, June 15, 2012
NEXUS Family Offers New Fit and Style Previously Unavailable from Bauer Hockey
TORONTO, June 15, 2012 /CNW/ - Bauer Hockey, Inc., the world's leading manufacturer of ice hockey equipment today officially launched NEXUS, a revolutionary family of hockey equipment that was designed specifically to meet the needs of the game's best players. The NEXUS family of products, which includes skates, sticks and under protective, is the first new full-line of equipment introduced by BAUER since the debut of the BAUER VAPOR skate in 1997.
The NEXUS line combines classic fit and styling with state-of-the-art technological advancements that have become synonymous with Bauer Hockey's products. The NEXUS line of skates offers a wider fit than both of the existing BAUER skate brands, VAPOR and SUPREME. The NEXUS stick line offers a unique flex profile, while the under protective provides a more classic fit that many consumers demand.
"Today is an exciting moment in the history of Bauer Hockey as we officially launch the NEXUS family of products," said Kevin Davis, President and Chief Executive Officer, Bauer Performance Sports. "Our VAPOR and SUPREME lines of equipment have been the dominant brands at both the retail and NHL levels, but there is clearly a need for an additional BAUER fit and style, and NEXUS delivers on that need."
The NEXUS brand, which is now available at retail locations worldwide, has already been worn by some of the NHL's best players, including Mike Richards of the Stanley Cup champion Los Angeles Kings and Vancouver's Ryan Kesler.
"I used NEXUS for most of the season this year and from the moment I put on the skates and picked up the stick, I loved the equipment," said Kesler, who will be featured in BAUER's marketing campaign for the NEXUS line. "The skates fit great and felt perfect. I am very particular about my sticks and the NEXUS stick has the perfect feel for me. I'm very excited to wear this latest line of equipment from BAUER and I'm honored to be the face of NEXUS."
The full line of NEXUS equipment is currently available at hockey specialty locations throughout the world. For more information and to see all the product details of the NEXUS line of skates, sticks and protective, visit www.bauer.com
ABOUT BAUER HOCKEYBauer Hockey is the world's most recognized designer, marketer and manufacturer of hockey equipment. Founded in Kitchener, Ontario in 1927, Bauer developed the first skate with a blade attached to a boot, forever changing the game of hockey. Since then, Bauer has continued to develop the most sought after products in the industry, including the widely successful Supreme ® and Vapor ® lines of products. Bauer Hockey, Maverik Lacrosse and Mission Roller Hockey are brands under Bauer Performance Sports, a publicly traded company on the Toronto Stock Exchange (BAU).
ABOUT BAUER PERFORMANCE SPORTS LTD.
Bauer Performance Sports Ltd. (TSX: BAU) is a leading developer and manufacturer of ice hockey, roller hockey, and lacrosse equipment as well as related apparel. The company has the most recognized and strongest brand in the ice hockey equipment industry, and holds the top market share position in both ice and roller hockey. Its products are marketed under the Bauer Hockey, Mission Roller Hockey and Maverik Lacrosse brand names and are distributed by sales representatives and independent distributors throughout the world. Bauer Performance Sports is focused on building its leadership position and growing market share in all product categories through continued innovation at every level. For more information, visit www.bauerperformancesports.com
SOURCE BAUER HOCKEY, INC.