Lafuma is set to launch is first collection of sleeping bags designed entirely in the United States at Outdoor Retailer Summer Market in Salt Lake City in August.
Last season marked the first year Lafuma began to integrate designs from the United States into the international sleeping bag collection, by commissioning the design services of Jason Belaire, owner and head designer of Enfoque Design, in Denver, CO, for six synthetic sleeping bags. Shortly thereafter, the brand made the decision to move all design to the US, with the overall goal of providing retailers with a streamlined, comprehensive collection, that remained true to the Lafuma DNA – sleeping bags that are lightweight, compressible, feature-rich, and affordable.
“When design was being done both in the US and in France, the result was a disjointed collection,” said Belaire of the challenge. “There were holes, and specific needs were being missed. We listened to dealers, evaluated the marketplace, and regrouped. I really think retailers and their customers will love the new Lafuma offering.”
Lafuma’s new SS13 collection is divided into three categories: lightweight down, with temperature ratings from 30-40 degrees; lightweight synthetic, with temperature ratings from 20-45 degrees; and synthetic family camping, with temperature ratings from 20-40 degrees. All 23 sleeping bags in the collection use the EN rating system.
“We’ve also added a segment to the Lafuma collection called the Tour de Mont Blanc (TMB),” Linda Greene, Brand Manager said, “which is geared towards the car camping audience, who also want technical features like draft tubes, shoulder collars, and a lofty bag that will still compress down if they want to do a weekend backpacking trip.”
Founded by French brothers Victor, Alfred and Gabriel Lafuma in 1930, Lafuma is headquartered in Anneyron, France and distributed in more than 60 countries around the world, from Europe and the Middle East, to the Americas and Asia, to Oceania.
Aucun commentaire:
Enregistrer un commentaire