Business news : Hincapie Sportswear Begins International Expansion by Announcing Evans Cycles as Exclusive UK Distributor

Evans to Carry Hincapie Apparel Line in Own Retail Locations

Greenville, S.C., USA and Gatwick, Sussex, UK, June 7, 2012 - Hincapie Sportswear, a family-owned manufacturer of premium road cycling and casual apparel for consumers, teams, and clubs, is expanding internationally and has announced that Evans Cycles will be its exclusive distributor in the United Kingdom.
Evans celebrated its 90^th anniversary in 2011, evolving from a small family-owned store on Kennington High Street in London to an award-winning enterprise that's regarded as the UK's largest quality cycle retailer, providing maximum choice and value.
"In looking for a partner to meet the demand we're seeing for Hincapie in the UK, Evans' extensive presence and reputation for quality products, service, and knowledge made them an easy choice," said James Samuel, Hincapie Sportswear General Manager. "Like Hincapie, Evans shares the same values and passion for the culture of cycling, and is dedicated to serving enthusiast customers."
"We've had a great deal of interest from UK cyclists, and Evans' extensive reach and reputation for service, quality and knowledge provides an ideal opportunity to reach the market," said James Samuel, Hincapie Sportswear General Manager.
Hincapie's Spring/Summer 2012 line is already available in Evans stores and online. Selections include official BMC Racing Team apparel that's well suited to Evans' selection of BMC bicycles and other noted brands.
"We were attracted by the small family-led approach of the Hincapie brand, which mirrors our own values," said Paul Markland of Evans Cycles. "We look forward to fulfilling the strong, previously unanswered demand for Hincapie's apparel and products in the UK."
The relationship with Evans is a significant step towards establishing Hincapie Sportswear as an international brand. In addition to the UK, the company is finalizing distributor relationships in Germany, Denmark, Australia and Japan, with future plans for Italy, Spain, France, Switzerland and other countries worldwide.
For more information visit www.Hincapie.com.

About Hincapie Sportswear
Hincapie Sportswear is a family-owned manufacturer of premium road cycling and casual apparel for consumers, teams and clubs. Owned by Rich and George Hincapie, the company offers complete consumer and custom cycling clothing lines for men and women, and is the cycling apparel sponsor to the BMC Racing Team.

About Evans Cycles
With 47 stores throughout the UK, Evans Cycles are the UK's largest quality cycle retailer, stocking the widest range of products and brands. We are deeply passionate about cycling in all its forms and our friendly staff will be happy to help out with all aspects of cycling. For more information visit http://www.evanscycles.com.

CONTACT: Chris Lyman, Lyman Public Relations
         707-256-3948, chris@lymanpr.com