Nike, Inc. and Champs Sports celebrated the opening of its first-ever Nike football retail experience designed to serve football athletes from pee-wee to pro.
As a pinnacle football retail destination, Nike
Yardline at Champs Sports is the first ever mall-based partnership
offering a complete football experience that will serve athletes who not
only play the game, but also live the football life. The store, located
in Willowbrook Mall in Wayne, NJ, will provide consumers with special
access to signature Nike football products, athletes, teams and
experiences while connecting the local and national football community
both in store and online.
The Nike Yardline at Champs Sports
store is the premiere football destination for football athletes who
live and love the game. As the epicenter of football across all levels,
this location will bring communities together, serving football athletes
365 days a year by providing access to unique products, training and
game expertise, and professional athletes.
This retail experience
is the first of its kind to be opened by Champs Sports stores in the
United States with plans to expand and evolve these locations in the
future. The partnership features a store-within-a-store concept housing
the latest Nike Football product. The grand opening event happening on
Saturday, September 8th, will showcase new NFL Nike “Limited” Jerseys,
32 team “Knows” tees, and limited player edition product such as the
latest Nike TR1 colorways including Jerry Rice, Tim Tebow and Calvin
Johnson among other unique assortments.
As a digital extension of
the store, consumers may access www.champssports.com/yardline for the
latest news on product launches and events.