New Balance said that it's heading into fall with expectations to achieve $2.5 billion in global sales by 2013. In 2011, worldwide sales reached $2.04 billion, up from $1.78 billion in 2010. The company said strong sales growth among its U.S. licensed stores signals increasing overall brand health as a result of innovative and domestically-produced products in running and lifestyle.
New Balance’s U.S. licensed stores have now seen increased year over
year sales for the past 24 straight months. To date, overall licensed
store sales have grown 10.5 percent in 2012.
"Achieving 24 months
of same-store sales increases within the turbulent economic environment
is very exciting. We can attribute much of this success to our
best-in-class New Balance Store ownership group and our North American
sales organization," says Chris Quinn, executive vice president, sales
and retail for New Balance. "New Balance Store owners continue to
provide an optimal sit-and-fit consumer experience and consistently
leverage our key product and innovation stories."
New Balance said it remains focused on driving strong sales momentum across the brand’s other key distribution channels.
have great work to do as we strive to become the number one brand in
Running and better collaborate to impact not just our New Balance market
share, but our retailers’ total athletic sales. We are committed to
work more closely than ever with our specialty retailers as well as all
of our strategic accounts and channels to earn their business and ensure
we are the best possible, value-added, business partner," says Quinn.
early read for Spring 2013 is very positive. We have seen solid
strength in sales of running product at our independent specialty
accounts and bookings for running product in the specialty channel for
the first quarter of 2013 are up 45 percent percent," says Stephanie
Smith, vice president of retail for New Balance.
contributing to brand’s overall brand health is the continued focus on
New Balance’s "Let’s Make Excellent Happen" brand campaign, designed to
motivate and inspire active consumers to reach a new level of personal
performance – a new level of "Excellent," as well as the strength of key
running initiatives, including the launch of REVlite, a lightweight
cushioning foam featured in the 890 running shoe, the NB Minimus
collection and core running styles which can be replenished quickly
because they are manufactured domestically.
"We see our brand
connecting more than ever with younger consumers, thanks to exciting new
running products such as Minimus and REVLite as well as renewed
interest in our lifestyle offerings such as the 574 and Made in the USA
collections," says Quinn. "Complementing our running product mix has
been the New Balance’s commitment to the high school athlete with our
sponsorship of the New Balance Nationals as well as other key marquis
All 165 licensed New Balance stores in North America (148 in the U.S.) are independently owned and operated.
Balance is currently the only athletic shoe company that manufactures
footwear in the U.S. with 25 percent of our U.S. footwear shipments
produced at five New England facilities. The company also operates a
manufacturing facility in Flimby, U.K.