Karhu ski brand.
Karhu Holding is the owner of the Karhu ski brand and Karhu Nordic AB,
its distribution company in Sweden. Startex is the current footwear
agent for Karhu Nordic in Finland.
"With the addition of the ski
rights, Karhu Holding now controls both a growing footwear and a growing
ski business," says Huub Valkenburg, CEO of Karhu Holding. "We can now
look to future with complete confidence."
Jukka Jarvinen, CEO of
Startex Oy says, "The Karhu ski brand has tremendous credibility and is a
natural fit for our business model. Over the past several years, Karhu
skis, ski boots and poles have seen significant growth and we look
forward to continuing the momentum. Jarvinen goes on to say that the
Karhu ski brand is also a natural complement to Startex own Start Wax
and Pole product lines. Startex Oy has appointed Harri Alaltonen,
currently export manager for Startex and former Nordic product manager
at Atomic Ski, to lead the development of the Karhu ski brand.
the addition of Karhu skis, Startex and Karhu Nordic are now uniquely
positioned to support our Nordic retail partners with counter-seasonal
products footwear for the spring and summer, and skis for winter and
fall," says Goran Bergsten, GM of Karhu Nordic AB. "Startex has done a
terrific job of growing awareness and loyalty for Karhu footwear in
Finland. Now they can use our skis to create year-round customer
engagement with one of Finlands most legendary brands."