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Statistics : 24% of European youngsters never buy clothing in a sporting goods store.
An estimated 19% of the youngsters in the four major European countries
buy clothing in sporting goods stores frequently, while 49 percent visit
them from time to time, and 28 percent never, according to a survey
commissioned by the Institut Français de la Mode (French Fashion
Institute or IFM) and presented at the Première Vision fabrics show
being held in Paris this week. In terms of frequent purchases, fashion
retail chains come in first place, followed by the internet with a ratio
29 percent and department stores with a share of 24 percent. Aged
between 15 and 24 years, these youngsters spend more on food and going
out than on clothing. Young women spend the most on clothing in Italy
and the least in Spain. They spent more on clothing in 2010 and 2011,
inspite of the economic problems. The money came mostly from their
parents in Italy, but the parents were stingiest in the U.K., whereas
German youngsters got their money frequently through little jobs.
Overall, in 82% of the cases, European youngsters have been occasionally
influenced by their friends’ choices. Today’s youth wants to see more
new products and more items to choose from a store.