Hurley and Converse and their parent company Nike have announced that they are pulling out of sponsoring the U.S. Open of Surfing in Huntington Beach, Calif., to focus their attention on other initiatives, according to shop-eat-surf.com.
"In many ways, we achieved the
goals we set for ourselves at the
Hurley founder and CEO Bob Hurley said in a statement to
shop-eat-surf.com. "Now it's time to export the magic created at the
and invest it into other aspects of our business, like a renewed athlete
focus and new and exciting ways of connecting with millions of kids."
A new title sponsor has not yet been announced.
are looking forward to evolving the Nike Lowers Pro and putting efforts
into expanding grassroots events like the Nike Block Series surf
contest," Nike Global Action Sports VP Sandy Bodecker said to
shop-eat-surf.com. "Nike will continue to be active in the sport by
innovating and supporting surfing through our events, products and
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( By TIFFANY MONTGOMERY through SportsOneSource Media )