Rocky Brands, Inc. has added two collections expanding the company's footprint into the outdoor adventure market and creating a new footwear option for healthcare professionals. Rocky S2V for the outdoor adventure segment will be available in the fall of 2012, and Rocky 4EurSole for medical professionals will be available in the spring of 2013.
have worked to identify potential growth markets where our experiences
and expertise can serve new consumers through improved technology and
innovation," said David Sharp, CEO of Rocky Brands. "Our heritage is in
the outdoors, and our expertise has always been high-quality footwear,
so we believe Rocky Brands can certainly meet the needs of consumers in
these new areas."
Rocky S2V launched at the Outdoor Retailer
Summer Market and offers footwear and apparel designed for the outdoor
adventure enthusiast. The collection combines Rocky's experience in the
outdoors with its background in military footwear to create highly
functional and versatile gear with essential outdoor survival
Rocky 4EurSole was introduced in late August at the
Footwear Platform Show in Las Vegas. The collection is designed
specifically for women in the healthcare industry who are dynamic,
performance driven and in need of comfortable footwear. Rocky 4Eur Sole
strives to bring style and versatility to the segment by providing two
insole options and varying colors and designs as well.