The website overhaul also follows bolsters the new “back-to-the-future” brand identity and logo which launched last year. Designed to convey the company’s roots and core beliefs, the new website provides insight into the brand’s history and culture and spotlight’s its focus on packing the most design for the price into all its performance sunglasses and goggles for snow, biking running and the outdoor lifestyle.
“Our new website enables us to connect with our customers in a much more authentic and fun way,” said Optic Nerve CEO Bill Cotton. “We really want to do a better job of telling our story and sharing the challenges and successes of extended family and the causes we support.”
The new website is substantially more content rich, with built-in social media features and a new ecommerce catalogue. Notable site features include an improved online catalogue and e-commerce store utilizing Shopatron, an educational section, and an “extended family” section with a vibrant blog, image gallery, profile pages and event listings. Finally, the site will also use the Optic Nerve company name as its URL. Until now, another business previously owned the URL.
The site is also designed to help raise funds for the causes Optic Nerve supports. One of the first featured campaigns will be a Back-to-School drive to support the Colorado High School Cycling League. Optic Nerve has also been a longtime supporter of SOS Outreach.
The site officially launches during Interbike, a trade show for the bicycle industry being held in Las Vegas, Sept. 19 – 21. For the first time, Optic Nerve will take part in the trade show’s Demo, inviting retailers to visit Booth #D4805 to participate in a bean bag toss in exchange for a free pair of Optic Nerve sunglasses. On the trade show floor at Booth #9064, the company will also be introducing 15 new styles of sunglasses in polarized, interchangeable and light-adapting photochromic lenses.
Committed to supporting Colorado-based causes, athletes, teams and fellow businesses, Optic Nerve built the new site with a team comprised of Brand Amp, 303 Software, Design and Image and Gravity Planet. The firms’ collective experience helped build a site that is strategically goal-focused, social media enabled and built with the right tools to efficiently manage the site on an ongoing basis.
About Optic Nerve
Independently owned and firmly rooted in Colorado, Optic Nerve is committed to supporting its communities through making performance-driven, price-conscious sunglasses and goggles. All styles have the same 100 percent UVA and UVB protection; lightweight, durable construction, and fashion-conscious styling found in more expensive brands, at a fraction of the price with a lifetime guarantee. Visit Optic Nerve at the Interbike Demo #D4805 or Booth #9064 in the Sands Expo Convention Center or click here to visit the website.
Lee Hart, Brand Amp, 303.898.4141; lee@BrandAmp.com