Recently named Australia's Number 1 Online Retailer, the move marks a transition into the next stage of growth and development for SurfStitch. Having achieved significant success after only 4 years of operation, with more than 100% year on year growth, SurfStitch founders Justin Cameron and Lex Pedersen have identified European-based expansion as a major focus.
Ranked at number 4 in the 2011 Deloitte Technology Fast 50, a report on Australia's fastest growing technology companies, SurfStitch's original vision of a unique Australian surf and fashion experience has proven to possess an undeniable global appeal and relevance to the international online marketplace, selling up to 10,000 items per day.
"We've tried and tested this model in Australia, and have also been serving customers globally from the very beginning. With SurfStitch now also located in Europe, customers can expect an even stronger online retail experience - from a seamlessly designed and stunningly visual website, to SurfStitch's industry leading shopping and delivery experience," said SurfStitch's Managing Director Justin Cameron.
Fittingly for a business defined by a love of the coastal and mountain lifestyle, SurfStitch has set up its European base in Hossegor on the Atlantic coast of south-west France, an area known for world famous surf breaks and a one hour drive to the Pyrenees Mountains. Launched with 150 of the top surf, mountain and fashion brands, SurfStitch Europe will offer the same leading customer service proposition that won the company Online Retailer of the Year for 2012 in Australia.
Thousands of new styles and hundreds of new brands will constantly be added to the site as the business continues towards its target of 500 brands in 2013.