bikes designed to benefit retailers by creating happy customers and increased revenue will debut at Interbike trade show in Las Vegas.
Ride It Daily Extended Service (RIDES) is an extended service program
retailers can offer customers providing guaranteed repair, replacement
and maintenance, regardless of whether a consumer is buying a $100 kids
bike or a $10,000 tri bike.
RIDES was developed by cycling enthusiast Frank McMillan, whose
career in insurance underwriting led him to ask why the cycling industry
didn't have an easy-to-use warranty program that protected customers
and benefited shops.
The program is backed by Starr Indemnity & Liability Company and
administered by Global Warranty Group, both of which are established
leaders in their fields.
"Providing a simple, cost-effective extended service program for
customers is a huge benefit to shops that sell them, as well as
consumers who purchase them" McMillan said. "RIDES creates an
environment where customers know their investment is protected, and
shops are able to increase retention and revenue because their customers
will come back through their door for service, new purchases and
The RIDES program has a tiered structure, so bicycles retailing for
less than $100 are replaced, those between $100 and $500 are repaired
and those costing more than $500 are covered for both repair and routine
Plans are available for one- or two-year periods, offer repair or
replacement on all frames and components, except consumables like tires
and tubes, and begin at the end of the manufacturers' warranty.
Depending on the chosen plan, fees range from $7.49 to $2,200, and
consumers can purchase a plan up to 30 days before their manufacturers
Retailers benefit by additional revenue and profits through selling
the packages and through full reimbursement by RIDES for parts and labor
on all repairs, and labor for annual maintenance, and consumers benefit
with an extended service period for their bike.
"RIDES shows customers that your store believes in offering the best
possible service program and nobody has to deal with confusing
exclusions and fine print, because the plan is straightforward and
covers virtually anything that could ever go wrong with a bike,"
To learn more about RIDES, retailers can visit the company's booth at
Interbike (#36071). Retailers can also find information at
dealers.RideItDailyExtendedService.com, or contact Frank McMillan at firstname.lastname@example.org or 415.309.6586.
Ride It Daily Extended Service provides bicycle retailers and
customers with an extended service program to protect cyclists'
investments and benefit the shops that made the sale. Backed by some of
the most respected insurance and warranty providers in the world, RIDES
give retailers a straightforward, easy-to-navigate warranty program
without mountains of fine print or confusing exclusions that compensates
shops at their normal rates. For more information, visit
About Starr Companies
Starr is a leading insurance and investment organization with a
presence on five continents. Through its operating insurance companies,
Starr provides property, casualty, and accident & health insurance
products as well as a range of specialty coverages including aviation,
marine, energy and excess casualty insurance.
For more information visit us at www.starrcompanies.com.
About Global Warranty Group
Global Warranty Group LLC is a leading developer and administrator of
product warranty and extended service contract programs to many
industries throughout the United States and Canada. The Company
maintains a state of the art call and customer support center and an
extensive network of over 25,000 servicers providing in-home service,
carry-in service and depot repair. For more information, please visit
www.globalwarrantygroup.com or call 1-877-681-8244.