Escalade Sports continues to intensify its focus on brands and brand development, and in line with that objective, has named David Vogrin to the new position - director of marketing.
Director of Marketing at Medalist Performance Sports Apparel and
President of Stonehouse Publishing brings significant experience in the
Sporting Goods industry as well with brand building and marketing
communication. “David [Vogrin] has a perspective and an expertise that
we need as we grow our business and increase our focus on the consumer
”, says Dave Fetherman, President of Escalade Sports. “His
background,skill set and leadership will be a valuable asset to the
team, particularly as we develop our brands and product offerings in the
dynamic markets in which we compete”, Fetherman concluded.
background includes strategic brand direction development, brand and
product positioning and customer targeting, as well as classic brand
management. These are all tools that are essential in the next phases
of Escalade’s growth plans, according to Escalade insiders.
is a manufacturer and marketer of sporting goods and information
security/print finishing products sold worldwide. Its sporting goods
brands include Bear Archery, Trophy Ridge, Whisker Biscuit, STIGA,
Ping-Pong, Goalrilla, Goaliath, Silverback, Woodplay, Childlife, The
STEP, USWeight, Harvard Game, Atomic, Accudart, Mosconi, and Mizerak.