The license agreement extends Missions Sports' authority to use the Sessions trademark and intellectual property rights in connection with the design, manufacture, marketing, distribution, and sale of their products.
"We love working with Mission Sports - they have huge roots in the snow sports industry in Australia,” said Sessions President Cindi Busenhart. “Mission has demonstrated that they can carve out a piece of the
Australian snow sports market that is good for Sessions. Out hopes are that together we'll be able to increase market share and provide the best outerwear for Australia's snow sports enthusiasts."
Based in Santa Cruz, CA, Sessions designs, merchandises, sources, and distributes high-performance snowboard apparel, accessories and apparel for the core, youth-driven sports segment.