The December 2012 began as a winter wonderland. Snowfall and cold drove the customers in the sports shops and caused significant price increases on a weekly basis. The change in weather also brought the turning point in the shops of the Inter-athletes. Almost spring-like temperatures were the customer interest in winter sports wane. In addition, the holidays from the perspective of trade were unfavorable. The December 2012 had two fewer trading days than the same month last year. Summa Sumarum regions, sales of the dealer with a percentage increase slightly above the level of December 2011th Thus, the dream proceeds out of sight of December 2010, which were 28 percent higher than in December 2011.
Ski equipment demand
Despite the heat downturn in the second half of the month was one ski equipment to the encouraging signs in the Inter athletes. Ski boots were the rage of the assortments hard goods and sports shoes. Alpine skiing, ski goggles and poles also played a positive role in hard goods, ski pants for textiles. Also, cross-country skis and boots were in demand. In the clothing and underwear in December gloves were a big hit. Hats and socks were also asked in the textile segment. In Hartware skating equipment was in high demand. Unpleasant, however, was that the major product category jackets stood in December on the losing side. Indoor shoes also came only scant interest.
Winter sports regions in Plus
The hard goods assortment had last month with an increase of three per cent ahead. Textiles ranked with a pari-profit in 2nd place, sports shoes with a decline of two percent on position 3 The remarkable thing about the business of Intersport members are the regional differences. The winter sports regions increased in the last month to above average. In the East, an increase of nine percent was recorded in the southwest, revenue grew by four percent, two percent in the South.
( German source spomo.de )
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