SCOTT Sports USA announced that Colleen Gilligan has accepted the
position of outdoor marketing coordinator for the company. In this
role, Gilligan will work to increase product and brand awareness,
oversee PR activities and champion the company's Outdoor web and social
media programs.
"We are pleased to have Colleen handling the
marketing efforts for our Outdoor Division, which includes technical
outerwear, running shoes, winter softgoods and Garmont outdoor shoes.
The products that make up SCOTT's Outdoor collection have seen
consistent growth, so Colleen was a timely and critical addition for
coordinating our marketing efforts in Outdoor," said Adam Greene, U.S.
marketing manager.
Gilligan has worked with SCOTT Sports for more
than two years as the sales and product coordinator and brings with her
a strong background in sales, marketing and understanding of SCOTT's
product lines. Gilligan, an outdoor enthusiast herself, will assist in
the overall growth of SCOTT Sports, and specifically the Outdoor
Division.
"It's very exciting to have assumed this new position
with SCOTT Sports at a time when the company is uniquely positioned for
exceptional growth," said Gilligan. "This is the ideal situation for me
to leverage my sales and product experience to help build the market
share for SCOTT's technical outerwear and running product as well as for
Garmont."
Source Scott USA through SportsOneSource
Aucun commentaire:
Enregistrer un commentaire