Saturday night, May 4, actresses Jodi
Anasta and Rhiannon Fish and rising running star Kelly Hetherington
joined more than 6000 women in Australia’s most unique and interactive
running event, Nike She Runs Sydney 10k.
Now in its second year, the race forms part of the global She Runs running series, connecting almost 85,000 women around the world.
Participants enjoyed rare and exclusive night-time access to Centennial Park and encountered an integration of light, color and sound designed to elevate their race experience.
Along the 10k circuit runners encountered light shows, music, color-wrapped trees and an 18-meter projection that encouraged competitors to race against their chosen animal persona.
Nike collaborated with Facebook to ensure the Nike She Runs Sydney 10k –- which sold out in record time –- was the most socially-enabled race in Australia. Throughout the course runners received cheers and signs of support from their friends via Facebook, and populated updates via physical activation points.
The party kicked-on at the finish line in the Nike She Runs Village, with massage and rehydration stations, food vans, relaxation zones and live music performances.
Sydney’s Victoria Mitchell won the race with a time of 34:09. She took home two, all-expenses-paid tickets to the San Francisco Nike Women’s Marathon in October.
Nike’s global She Runs series inspires women to embrace running and find motivation through Nike+ and social communities by delivering a positive sports experience, particularly in countries where women’s sports participation is continuing to gain momentum. Now in its fourth year, the She Runs series is taking place in 11 cities and kicked off on March 10 in Mexico City. Other host cities include Singapore, Seoul, Sydney, Caracas, Bogotá and Panamá. The series will wrap up on June 8 with a race in Quito, Ecuador. During the three-month-long series, more than 85,000 women (up from 20,000 in 2009) will participate.
Source Nike
Now in its second year, the race forms part of the global She Runs running series, connecting almost 85,000 women around the world.
Participants enjoyed rare and exclusive night-time access to Centennial Park and encountered an integration of light, color and sound designed to elevate their race experience.
“We created a race experience that genuinely engaged and inspired our runners," said Juliana Nguyen, Marketing Director for Nike Pacific. “From those who were in it to win it to those there to finish and enjoy, 6,000 owned the night on Saturday, making this our most successful She Runs.”The striking natural features of the iconic Centennial Park were transformed into a lively, light-drenched playground that challenged female runners to run in a new and exciting way while unleashing their inner animal race persona –- the cheetah, the lioness or the tigress.
Along the 10k circuit runners encountered light shows, music, color-wrapped trees and an 18-meter projection that encouraged competitors to race against their chosen animal persona.
Nike collaborated with Facebook to ensure the Nike She Runs Sydney 10k –- which sold out in record time –- was the most socially-enabled race in Australia. Throughout the course runners received cheers and signs of support from their friends via Facebook, and populated updates via physical activation points.
The party kicked-on at the finish line in the Nike She Runs Village, with massage and rehydration stations, food vans, relaxation zones and live music performances.
Sydney’s Victoria Mitchell won the race with a time of 34:09. She took home two, all-expenses-paid tickets to the San Francisco Nike Women’s Marathon in October.
Nike’s global She Runs series inspires women to embrace running and find motivation through Nike+ and social communities by delivering a positive sports experience, particularly in countries where women’s sports participation is continuing to gain momentum. Now in its fourth year, the She Runs series is taking place in 11 cities and kicked off on March 10 in Mexico City. Other host cities include Singapore, Seoul, Sydney, Caracas, Bogotá and Panamá. The series will wrap up on June 8 with a race in Quito, Ecuador. During the three-month-long series, more than 85,000 women (up from 20,000 in 2009) will participate.
Source Nike
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