16/05/2013

Mobile app : A relevant sports second screen application : SportsBase

We saw with the latest NPA figures for France, and the numbers are even more striking in the U.S., sports fans are fond of second screen features and social TV. Chains, teams, leagues or brands partner have in front of them active and engaged fanbases on which it would be a shame to not capitalize. Still need to offer personalized content rich and relevant. 

Views in the U.S., a social second screen TV app  that meets the expectations of second screeners for information retrieval as they are currently watching their game. 

SportStream announced the launch of SportsBase a second screen platform with customizable mobile teams, leagues, connected TVs, media, etc.., 

To create and manage experiences tailored to social media.SportsBase enables partners to leverage the conversation around any sporting event and provide multiple social stream personalized with relevant messages and content restitution to Twitter, Facebook, or Instagram. 
 
To facilitate the customization of its social features and improve research information of the user, the application adopts various tools:

-Sources custom: A "white list" of social media accounts (eg mass media, local media, bloggers, players, celebrities) associated with a club.

 -Based team and players data: Detailed social profiles for each team, coach, staff member, player, member of the media.
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Keywords: A database is constantly updated hashtags and keywords associated with the teams, leagues and players.

-"Managing Multi-stream"
-Metrics and visualizations-API solutions and HTMLEmerges an experience in line with the needs of fans: consistent, simple, effective, relevant. We expect such in France.

Emerges an experience in line with the needs of fans: consistent, simple, effective, relevant. We expect such in Europe.

Source www.observatoiredessmarttv.com  

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