The new sites have improved conversion rates, developed site functionalities and an updated visual identity that matches the requirements of today’s internet.
“The main goal was to increase the conversion rate on the sites. It started as just optimizing a few pages here and there and ended up with a full redesign of the salomon.com platform,” tells Benjamin Aidan, Head of digital marketing and ecommerce.
Prior to the launch, a lot of research and data analysis was done.
“The biggest danger you can face is actually working on gut feeling. Therefore, we spent a lot of time with our agencies analyzing the site and consumer data before coming up with a recommendation of a new site structure and layout”, continues Benjamin.
The sites are further developed with responsive web design which means that the sites are not solely mobile sites but sites that adapt entirely to their environment. Consumers can read and navigate on the sites with a minimum of resizing, panning, and scrolling across a wide range of devices such as mobile phones, tablets and desktops, whether they are in-store, at home, on their couch or at work – and always enjoy an optimal viewing experience.
>> Visit salomon.com
Source Amer sports
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