Kelly Slater Builds Executive Fashion Team at New Lifestyle Brand "Outerknown"
ULVER CITY, Calif., Dec. 9, 2014 -- World champion surfer Kelly Slater and his team have announced key appointees at his contemporary ready-to-wear line Outerknown, which is set to launch mens for Fall 2015 and womens for Resort 2015. Each new collaborator is hand-selected and personifies the brand's core values of Style, Sustainability and Travel.
Earlier this year, Outerknown struck a strategic partnership with Kering Group — the global fashion conglomerate that owns Balenciaga, Bottega Veneta and Stella McCartney among others, and shares Outerknown's commitment to sustainability. Slater also tapped GQ Best New Menswear Designer John Moore as Creative Director to co-helm the venture with him.
Julie Gilhart —fashion consultant and former Barney's New York Fashion Director who has been with Outerknown since its inception— will formally add consulting responsibilities to her role as Executive Board Member, including: mentoring the designers through the creative process with a strategic advisory role on developing the voice of the brand, and contributing to areas like design, sales, production and communications.
Stella Ishii, who has successfully launched brands like Alexander Wang, Phillip Lim 3.1 and The Row into the marketplace along with her discerning and talent-nurturing showroom The News, has been appointed Sales Director for Americas and Japan.
Shelly Gottschamer has also joined Outerknown as Director of Supply Chain and Sustainability leading the house's progressive sustainable production and sourcing efforts. Gottschamer —who began her career in fashion and product development, with a tenure at Levi Strauss & Co. in the sourcing division — has spent the past five years as Sportswear Sourcing Manager at Patagonia overseeing the line's famously transparent and environmentally conscious supply chain.
"Stella, Julie and Shelly have each been appointed to their unique roles at Outerknown based on their seasoned history collaborating with great design talent, their innate understanding of the buyers, and their now-long-time commitment to spearheading sustainable practices in the fashion industry," said Slater. "My team and I couldn't be more excited by such a powerful pool of talent coming on board."
Asked about her decision to work with the brand, Gilhart remarked "I feel there is a need to truly experience the world through clothes that are not just beautiful or handsome but made with the intention to have less impact on the earth. I want to get behind brands that have this value and Kelly Slater inspires this kind of style and thought. I feel sure this is the future."
Outerknown's website (Outerknown.com) and Instagram feed (@outerknown) provide ongoing news, updates and content from the brand as it develops its inaugural Fall 2015 collections. For sales inquiries, please contact firstname.lastname@example.org.
SOURCE Outerknown though PRNewswire by press release