According to the Cycle Observatory, sales of cycles, equipment and components, with a turnover of 1.28 billion declined 4% in 2012.
On the cycle market only, sales were down 9% in volume. However, in value terms, the decline was less marked, with 4.5%.
The turnover achieved when EUR 809.8 million. The 4.5% increase in the average price of the bike (278 euros) limit the impact of lower sales volumes.
Different categories of bikes, trends are varied:
Bikes mainly used for recreation arrive each year as the head of sales. Mountain biking, junior and adult, represents 46.5% of the market volume and VTC holds just over 12%. However, in adults, these categories of bikes experiencing declines (12% for ATV entry and mid-range, 11% for VTC).
Cycles designed for sports competitions or outputs such as bicycles race or high-end bike maintain their market share, but are withdrawal volumes sold with 7% and 3.5% respectively.Bicycles designed for mobility (city bike, bike electric assistance, folding bike) saw their market share increase to slightly 9.5%. Despite a decline in sales volume last year by 4%,the revenue generated by this family increased by 2%.
The electric bike is experiencing a remarkable increase of 15% over the threshold of 46,000 volumes sold. This is the only segment in the 5 dernièresannées steadily.
Sales of equipment and accessories (locks, pumps, helmets, textiles, wheels, etc ...) for cycles amounted to € 465.5 million, a decrease of 3% compared to 2011.
For Distribution terms:
The Cycle Specialists maintain their position as the leading economic actor sector with 51.5% share of the global market (cycles + components and accessories).
Despite a fall in turnover of 2.5%. Their strong presence in markets high-end bike and VAE limit the effects of the decline in sales volume.
The multisports Department Stores remain the first distribution channel cycles in volume with 52% of sales. Their total activity (+ components and cycles accessories) represents 39% of sales in the sector, down 4%.
Large food stores and other types of signs are experiencing a sharp decline in their sales across the sector (10.5%). However,This volume continues to be significant network representing 25% of salescycle market
The Observatory cycle is achieved by the Commission Cycle CNPC / FPS after the partnership agreement between these organizations.
About CNPC:
National Cycle Professions Council meets builders cycles, equipment manufacturers and accessories for bicycles and any actor who participates in the development of the bicycle industry and the promotion of cycling. Website : http://www.cnpc.fr/
About the FPS:
Professional Business Federation for Sports & Recreation represents companies specializing in sporting goods, trade cycles and related services. Of these, nearly 800 offer a range of equipment, accessories and services for cycling. Website : www.entreprisesdusport.com/fr/
ContactsCNPC: David OLIVIER / doliviercnpc@fifas.com / 01 47 31 56 24FPS: André Pierre DOUCET / apdoucet @ fps / entreprisesdusport.com / 06 74 00 99 34
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