Business news : Ecco Appoints Global PR Agency for Ecco Sport

Ecco has appointed Buffalo Communications (Buffalo) its lead global PR agency for Ecco Sport to grow international brand awareness and market share in the outdoor and running categories.


Buffalo will promote ECCO and its Sport products via a strategic PR and marketing-communications program targeting key influencers. Celebrating its 50th anniversary this year, the family-owned company offers technically advanced footwear for hiking, road and trail running, multisport, training, water sports and everyday use.

Also Lead Global PR Agency for Golf, Buffalo has supported ECCO market share growth for more than 10 years.

“There’s tremendous opportunity to further increase business in these channels by leveraging our heritage as one of the world’s leading makers of premium footwear,” says Margit Gosau, Vice President Global Brand Management at ECCO. “We know Buffalo will deliver great results in this larger role.”

Founded in 1963 by Karl Toosbuy in the rural town of Bredebro, Denmark, ECCO is one of the few major shoe manufacturers to own and manage every step of the production process. Based on its foot-first approach to shoemaking, ECCO has garnered worldwide recognition for the craftsmanship, comfort and performance of its products.

“It’s a privilege and passion to advance the profile of ECCO shoes,” says Rich Katz, Managing Director of Buffalo. “No matter the athletic pursuit, their form and function are unbeatable.”

The 2013 ECCO outdoor and run collections are highlighted by the award-winning BIOM Hike and BIOM Terrain boots, as well as the innovative BIOM EVO Racer (worn by renowned triathlete Michelle Vesterby), BIOM EVO Trainer, BIOM Ultra, BIOM Lite and BIOM Terrain Sandal models. Each showcases the company’s patented NATURAL MOTION® technology that features a low-to-the-ground platform, glove-like second skin fit and bio-mimicking anatomical support which guides the foot along its optimal motion path.

About ECCO

More than 350 million pairs of ECCO shoes have walked the earth since 1963, when Karl Toosbuy founded the company in Denmark. ECCO is one of the few major shoe manufacturers in the world to own and manage every step of the shoemaking process – from leather production through manufacturing in its own factories and all the way to its stores. ECCO’s Scandinavian design philosophy, “The shoe must follow the foot”, is guiding the company.  ECCO creates high-comfort, functional, stylish shoes and timeless bags, accessories, small leather goods and shoe care products. Still family owned, ECCO is headquartered in Denmark and employs more than 19,500 people of 50 nationalities worldwide. ECCO products can be found in the 1,100 ECCO stores and 14,000 other sales locations in 91 countries.

More information: ecco.com

About Buffalo Communications

A leading global sport-lifestyle public relations, branding, marketing-communications and creative services firm, Buffalo is headquartered outside Washington, DC. With offices in New York, Boston, Miami, Minneapolis, Pinehurst, Raleigh and Phoenix, the company generates frequent, well-positioned exposure that helps increase awareness and revenues for top brands. Its client-partner roster of category leaders includes the LPGA Tour, KENTWOOL, Scheyden Precision Eyewear, Adams Golf, Club Glove, OptiShot, Fila Golf, Team Express, CHAMP Spikes, Sun Valley Resort, Sea Pines Resort, Kaua'i Visitors Bureau and Ballybunion Golf Club (Ireland).