Having most recently served as Senior Marketing Manager
for Austin, TX based Trigger Point Performance, O’Connor brings over
eight years of marketing, public relations, and advertising experience
to the table. Her professional background also includes a Director of
Integrated Marketing and Social Media position at Pivotal Fitness, as
well as Global Customer & Channel Marketing Communications Manager
position with Hewlett-Packard.
“We are thrilled to have Lauren on board as the new Senior
Marketing Manager,” said Tal Johnson, President and COO at GU Energy,
“Between her wealth of professional experience and personal passion for
this industry and our products, we are looking forward to the creativity
and direction she’ll bring to our marketing efforts.”
As Senior Marketing Manager O’Connor will be responsible
for overseeing consumer marketing strategy, as well as implementation of
PR, Social Media, advertising and media planning, consumer promotions,
and strategic partnerships.
“GU Energy Labs is a global leader and has over two
decades of expertise in the industry,” said O’Connor, “Joining the GU
crew and helping continue their success through integrated marketing
planning presents a unique set of opportunities, as well as challenges –
which is exciting. I’m thrilled to be part of such a great
organization, while helping support athletes do what they love.”
ABOUT GU ENERGY LABS
GU’s original Energy Gel was launched in 1994 in Berkeley,
CA. GU Energy Labs consistent innovation keeps GU at the forefront of
the industry. Roctane, Chomps and GU Recovery Brew are staples of
endurance athletes’ worldwide, providing scientifically proven,
performance-tested nutrition. For more information about GU, log onto www.GUenergy.com
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