In November BMW Motorrad sold 7,411 units (prev. yr.: 7,342 units). This is an increase of 0,9 % as compared to an already strong showing in November 2013.
Heiner Faust, BMW Motorrad Head of Sales and Marketing:
"One month before the end of the year we have supplied 116,463
vehicles to our customers, thereby already surpassing last year's
record sales figure. This excellent retail result is mainly due to
solid growth in the European markets, Asia and the USA. The sales
figure for Germany, our largest individual market, is just above
last year's high level."
Demand continues to be strong for our R series models launched
in 2014 with the new air/liquid-cooled boxer engine, as well as for
the purist boxer roadster BMW R nineT and the sporty 4-cylinder
roadster BMW S 1000 R. As Heiner Faust adds: "Clearly we are
appealing very effectively to our customers with all our new models.
Our shooting star is the R nine T, which has made it from zero to
fourth place on our bestseller list as of November. Meanwhile, our
new supersports bike for model year 2015 - the S 1000 RR - has
received outstanding reviews in the motorcycle press. We are very
much looking forward to seeing the first comparative tests among
current competitors. We are also getting very positive market
signals for our other four new motorshow presentations, the R 1200 R
roadster, the sports touring bike R 1200 RS and the S 1000 XR in the
new Adventure-Sport segment, as well as the mid-range model F 800 R.
So as the year draws to a close we are not only looking at a new
sales record but also excellent prospects for further growth in
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The BMW Group
With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the
world’s leading premium manufacturer of automobiles and motorcycles
and also provides premium financial and mobility services. As a global
company, the BMW Group operates 28 production and assembly facilities
in 13 countries and has a global sales network in more than 140 countries.
In 2013, the BMW Group sold approximately 1.963 million cars and
115,215 motorcycles worldwide. The profit before tax for the financial
year 2013 was € 7.91 billion on revenues amounting to approximately €
76.06 billion. As of 31 December 2013, the BMW Group had a workforce
of 110,351 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.
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