The range is divided into the categories of clothing, footwear, backpacks, tents, climbing gear and winter gear. There is also a product classification by women Männdern, children, and equipment. On the homepage, the brand presents the "Product of the Week". "The customer is the emotional world of brand Salewa by the 3D experience with pictures and detailed product information, made tangible," explains Stefan Rosenkranz, CEO Salewa Germany.
The sending of the ordered products is performed by a service partner of Salewa headquarters in Bolzano, puts rosary represents that partner the goods refer directly from the central warehouse. Before the opening of their own online shops have informed Salewa existing online writing partner and explaining to them the reasons, says the CEO to communicate with the trade. "It was important for us to inform our distributors and partners that we primarily want to satisfy the information needs of our customers. You as partners remain "in the first place, he adds. With your own online portal reinforces the Salewa Group "positioning the brand in the online sector, which is particularly well with regard to competition strategically important."
( Original german source www.spomo.de )
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