Sport event : Gerber Joins Sponsorship Team for GoPro Mountain Games

Portland, Ore. – (May 13, 2013) Gerber, a leading global supplier of knives, tools and activity-specific gear, today announced its partnership with the GoPro Mountain Games. The country’s premier celebration of mountain sports, lifestyle and music, the GoPro Mountain Games run June 6-9, in Vail, Colorado, and align perfectly with Gerber’s Unstoppable campaign and rich brand heritage.

As the official knife and multi-tool sponsor of the GoPro Mountain Games, Gerber will exhibit at the event’s “Gear Town” showcasing the brand and its products alongside the company’s tricked out all-terrain vehicle nicknamed the “Black Boar.”  Gerber has also partnered with GearJunkie.com, one of the outdoor industry’s most respected sources for news and product reviews, to present a one of a kind media experience around the GoPro Mountain Games.

Dubbed ‘Live at the Games’, this new content channel aims to be the most comprehensive media source at the GoPro Mountain Games and will feature interviews, original videos and race results. Edited live at the event, and enabled through innovative Brandlive communications software, ‘Live at the Games’ will be broadcast from Vail Village at the Gerber booth throughout the four-day event.

“The GoPro Mountain Games couldn’t be a better metaphor for the passion and drive that embody the unstoppable spirit of the Gerber brand and we’re honored to be a part of this event and this community,” said Joe Mattson, Gerber senior brand manager. “We’re coming loaded for bear and look forward to being part of the incredible line up of activities, showcasing our expanded line of problem-solving Outdoor gear and generally just mixing it up with everyone throughout the weekend.”

Gerber has produced a number of limited edition ‘golden axes’ that will be awarded to winners of each of the Mountain Games competitions.  The golden axes are a symbol of determination, trial and triumph and are sure to be a coveted honor by Mountain Games athletes.

For a complete schedule of events, including activities and interviews in the Gerber booth, go to the official GoPro Mountain Games website here, http://www.gopromountaingames.com.

About Gerber:
Gerber is a leading global supplier of personal outdoor, tactical and industrial gear.  Founded in 1939 as Gerber Legendary Blades, the trusted brand now includes a diverse portfolio of innovative activity-essential equipment for enthusiasts and professional end users. For more information please visit www.gerbergear.com

About Gear Junkie:
GearJunkie.com, launched in 2006, is regarded as a top blog and online publication for product reviews and news in the outdoors world. The site contains thousands of pages of content -- gear reviews, news, travel and adventure stories, a video section, photo galleries, and giveaway contests. The site's "Daily Dose" blog is often cited as a top source for industry news and product reviews. Gear Junkie is owned and operated by Monopoint Media LLC, a company founded in 2006 by Regenold and two business partners.

About the GoPro Mountain Games, Vail (June 6 – 9, 2013):
The GoPro Mountain Games are the nation’s largest celebration of mountain sport, lifestyle and music featuring top professional and amateur athletes from around the world.  The environmentally-friendly adventure sporting event hosts approximately 3,500 outdoor athletes, along with an estimated 45,000 spectators.  Athletes converge on Vail’s mountains and rivers to compete in nine sports and 25 disciplines for over $100,000 in prize money.  Events include kayaking, rafting, stand up paddling, mountain biking, road cycling, World Cup Bouldering, amateur climbing, fly-fishing, trail running, the slackline world championships and a half marathon.  Additional events at the GoPro Mountain Games include: a film series, Outdoor Reels; a photography competition, Mountain Click; an interactive expo area, Gear Town; DockDog canine competitions and free concerts at Mountains of Music.  The GoPro Mountain Games are a project of the Vail Valley Foundation. www.gopromountaingames.com  / 888.883.VAIL(8245)

Mike May | Backbone Media / mike.may@backbonemedia.net