Primaloft, manufacture of insulation materials, wrapped its sales for the UK and Scandinavia from future internally. The collaboration with Concept III ends in January 2014.
Concept III, a textile marketing company based in USA and UK have successfully established the brand Primaloft over the past ten years in the aforementioned markets.
As part of this strategic decision, the U.S. companies happy that Chris Humphris, Primaloft Trade Representative for Concept III, from January 2014 will increase as internal employees the sales team of Primaloft.
In his new role to Chris Humphris strategic partnerships in his region to expand and reported to Jochen Lagemann, Managing Director of Primaloft Europe.