PriceGrabber revealed that 23 percent of holiday shoppers would opt for a mobile-only shopping experience, Mobile Commerce Daily reported on November 27.
The “Winter Holiday”
survey suggested that consumers are increasingly comfortable with making
the majority of their holiday purchases with a mobile device.
to Mobile Commerce Daily, PriceGrabber vice president of sales James
Brown said that consumers are making the shift because “the experience
on their phones and tablets is getting better and better.”
To learn more about PriceGrabber’s results, read the full story here.