K2 Sports that has K2 pro skiers and snowboarders shredding powder with a JVC Adixxion action camera along to capture their exploits.
K2 has a roster of professional skiers and snowboarders using
its gear, and video of these pros in action is a major component of the
company’s online and social media activity. The JVC/K2 partnership has
JVC equipping K2 athletes with the company’s GC-X2 Adixxion action
camera to create footage that will be used to produce an ongoing series
of co-branded videos that both brands will use on their websites and
social media outlets.
“We see this as a partnership between two very similar and
complementary brands,” said Karl Bearnarth, senior vice president,
marketing for JVC Americas Corp.’s Consumer A/V Group. “K2 has the best
winter sports athletes using the best equipment, while JVC offers the
best camera for capturing the action. For JVC, this is a fantastic
opportunity for us to show K2 fans just how good our Adixxion camera is
while sharing with them some compelling footage.”
“K2 is excited about this new partnership with JVC and the
adrenaline-pumping content that will be generated by some of the best
skiers and snowboarders in the world,” said Jeff Mechura, Vice President
of Global Marketing at K2 Sports. “The Adixxion platform is ideal at
capturing great athlete POV footage that will put the viewer in the
The JVC GC-XA2 Adixxion is ideal for all action sports, and is ready to
go right out of the box. It is waterproof to a depth of 5m (16.4 ft.),
shockproof to withstand a drop from 2m (6.5ft), dustproof, and
freeze-resistant, all without the need for an external housing. It has a
built-in LCD monitor to make it easy to review what’s been shot, and
Wi-Fi for streaming to a smartphone, easy upload to YouTube and
transferring stills and video to a computer.
About JVC Americas Corp.
Headquartered in Wayne, New Jersey, JVC Americas Corp. is a
wholly-owned subsidiary of JVC KENWOOD Corporation. JVC Americas
distributes imaging and home entertainment products for the consumer
market, and video equipment for the broadcast and professional markets.
For further product information, visit JVC’s website.
About K2 Sports
K2 Sports, based in Seattle, Wash., has achieved unparalleled success
through innovative product offerings, marketing programs and multiple
brand acquisitions. The company operates 14 brands and is globally
renowned for its non-traditional advertising, graphics and high
performance products throughout its portfolio. With wholly owned
subsidiaries in Canada, Central Europe, Japan, Korea and Scandinavia and
distribution in more than 60 countries, K2 Sports continues to assert
its position as a global leader across multiple categories of sporting
goods. For more information, visit k2sports.com. K2 Sports is a part of Jarden Corporation (NYSE: JAH)
By press release
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