AVEX®, makers of superior performance water bottles and travel mugs, is set to sponsor the two 2013 FIS Beaver Creek World Cup race weeks – known as Birds of Prey – November 29-December 1 and December 6-8. Demonstrating its outdoor industry commitment and investment yet again, AVEX will provide product to VIP attendees throughout the races.
Held over two weekends in Beaver Creek, Colo., the Birds of Prey
downhill is recognized as one of the most challenging races on the FIS
calendar. This year’s FIS Beaver Creek World Cup is the only World Cup
stop in the United States for 2013, and as the premier North American
ski race this season, the event promises to be a hub of outdoor sports
competition, fun, and celebration.
Unlike the FIS events in Europe, Birds of Prey is free for the
public. There is a festival-like atmosphere that surrounds the event,
offering an inclusive and unique opportunity for spectators to get out
and experience world class racing right here at home. Joining in the
festivities, AVEX will have a tent set up to showcase, sell, and raffle
off products to attendees in addition to providing event-branded Highland AUTOSEAL Thermal Mugs to VIP guests.
“We are thrilled to partner with such a storied and
highly-anticipated event,” said Klara Nowak, senior marketing manager
for AVEX. “AVEX’s products are perfect for a variety of outdoor
activities, and skiing is at the top of that list. As a growing brand in
this market, we are continuing to invest in the outdoor industry, and
the Birds of Prey event is the ideal platform to demonstrate that
commitment, support these athletes who train so hard and exemplify the
outdoor lifestyle, and have a little fun along the way.”
For more information about Birds of Prey, visit www.vvf.org. For more information about the AVEX brand and products, visit www.AVEXSport.com.
thermal mugs and hydration bottles are designed specifically for sport
and outdoor enthusiasts. Many feature the revolutionary AUTOSEAL®
patented technology—a press-to-sip, release-to-seal button that
automatically seals between sips—while others offer the patent-pending
AUTOSPOUT® technology—a press-to-release button that opens a drinking
spout. Many AVEX products feature a spout shield that covers and helps
protect the spout from dirt and germs as well as a clip-on handle,
making them perfectly suited for the outdoor consumer. AVEX is a brand
of Ignite USA, a company with a passion for great products. For more
information, visit www.AVEXSport.com.
Claire Rabun / Verde PR & Consulting / firstname.lastname@example.org
By press release