Quiksilver, Inc. entered into a licensing agreement with LF USA, a subsidiary of Hong Kong-headquartered Li & Fung Limited, the multinational consumer goods sourcing, logistics and distribution group.
part of the agreement, LF USA's Kids division will design, manufacture
and market children's apparel bearing the Quiksilver and DC brand
trademarks in the Americas beginning in the Fall 2014 season.
strong brand heritage and consumer appeal, Quiksilver and DC are
natural additions to our Kids division's prominent portfolio of licensed
brands," said Dow Famulak, CEO and President of LF USA. "By leveraging
our extensive expertise in the children's market, coupled with our
global sourcing capabilities and deep retail relationships, we believe
there is an excellent opportunity to build on the legacy of these brands
and significantly expand their reach and volume."
chief executive officer of Quiksilver, Inc., said, "LF USA is a highly
regarded leader in the children's apparel industry. We believe their
size, scale and expertise will help us grow our kids business and we are
thrilled to have LF USA as a partner. Moreover, this relationship is in
line with our profit improvement plan, enabling us to focus our
energies and resources on our core apparel business and significantly
reduce product styles and SKUs in our supply chain."
By press release