RAEN is pleased to announce Mark Weber as the new President and GM. With the growing momentum of the eyewear and accessory brand, RAEN creative director and co-founder Justin Heit is excited to welcome Weber to the team, and sees this as the necessary next step in the brand’s continued success:
“With more than 15 years of experience in building technically-sound,
high-quality products through strategic marketing initiatives and
proven sales campaigns, I am confident Weber will help RAEN expand our
reach and increase our potential. The fact that he is a San Diego native
is an added bonus, and will further propel the brand and maintain the
authentic DNA we’ve established over the past 5 years.
Adding to that, Weber commented that he looks forward to joining
RAEN, which not only aligns with his experience, but also resonates with
his personal philosophy and aesthetic: “The brand’s understanding of
what it takes to build a quality product and connect with a growing
consumer base without compromise is why joining the independent company
is personally important to me. I’m a huge fan of the product, the team,
and the brand in general, and recognize its potential to be a force in
Weber will be responsible for overall operations of the Southern
California eyewear company, including leadership in RAEN’s product,
marketing and sales departments. He joins the RAEN team ahead of a
holiday season promising big things for the lifestyle and eyewear brand.
Along with the addition of Weber to the team, RAEN is announcing the
release of a new mixed acetate line of sunglasses that pulls the best of
the last year together in one line of products.
RAEN is an independent, modern eyewear brand giving an authentic
voice to high-quality product. The handmade eyewear brand creates
timeless sunglasses, prescription glasses, and accessories driven by an
uncompromising commitment to function and design. RAEN is comprised of
designers who are determined to bring innovative products to the
marketplace, created for and inspired by the lives they live.
By press release