Eddie Bauer Opens New Store in New York City

Eddie Bauer ©
SEATTLE, Nov. 4, 2014 -- Eddie Bauer announces the opening of a pop-up store in New York City on Thursday, November 6. The pop-up will be open through the holiday season and transform into a permanent flagship store to reopen in spring 2015. The store is located in Union Square and will serve as New York City's ultimate resource for outfitting outdoor adventures.

"Opening a new store in Manhattan is exciting for the brand," says Mike Egeck, Chief Executive Officer for Eddie Bauer. "New York City remains the center of the retail industry, and a thriving community of outdoor enthusiasts. We are proud to serve as the city's premier retailer for quality outdoor adventure products."

The pop-up will bring to life the storied heritage of the original outdoor outfitter, from the creation of the first down jacket that revolutionized the industry to the innovative, award-winning outerwear, apparel and gear for today's modern expeditions. In celebration of the opening, the original Eddie Bauer down suit worn by Jim Whittaker, the first American to summit Mount Everest during the historic 1963 expedition, will be on display.

During the first two weeks of the opening, the pop-up will also feature a Twitter-activated vending machine that will dispense Eddie Bauer products, gift cards and discount promotions to customers who engage in social sharing while in store using @eddiebauer and #liveyouradventure.

The Eddie Bauer pop-up is located at 100 5th Avenue (NW Corner at W. 15th Street) New York, NY 10011 and will be open from November 6, 2014 to February 14, 2015. During this time, customers will have access to a curated selection of products and gear from all four series: First Ascent, Sport Shop, Travex and Outdoor, as well as select Eddie Bauer footwear styles.

To learn more about Eddie Bauer, please visit www.eddiebauer.com.

About Eddie Bauer

Established in 1920 in Seattle, Eddie Bauer is a specialty retailer that sells premium-quality outerwear, apparel, footwear, gear and accessories for the active outdoor lifestyle. Eddie Bauer is an internationally recognized brand known for its innovative product designs and exceptional customer service. Eddie Bauer products are available through catalog sales, online at www.eddiebauer.com, and at approximately 400 stores in the United States, Canada, Germany, Japan, and Southeast Asia.

SOURCE Eddie Bauer through PRNewswire by press release©

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