We at Shred Optics and Slytech Protection are psyched to welcome Alvaro Vogel to the brand management side of Anomaly Action Sports as we continue to further our growth and development. We are all very passionate about the mountains, and having the opportunity to add a high level pro like Alvaro was something we couldn’t miss.
Federico Merle, CMO/CFO spoke of the addition, “Alva has been more involved than your typical rider from the beginning. What he saw in the brands mirrored our goals, while at the same time bringing a core insight to the table that we welcome. At the end of the day, we’re all riders, but none of us have reached the heights or had the experiences Alva has. We couldn’t be happier to add such an enthusiastic, intelligent, and dynamic mind as our growth continues.”
For his part, Alvaro said, "I'm stoked to be joining the Shred and Slytech family on the management side. There is already a great crew and an ambitious plan, which is going to be amazing to help shape. It's an exciting opportunity for me and I'm happy to bring my vision, my experience, and my energy to the brands."
Co-founder, Carlo Salmini added, “Bringing Alva to the team gives us on the product development team the constant access to immediate feedback on ideas and prototypes. What’s even better, Alva can direct us toward furthering our product line derived from the specific needs the top-level pros find riding in AK or the biggest booters. We are really psyched to have Alva on board in this capacity, he’s a great addition to the team.”
About SHRED + SLYTECH
Anomaly Action Sport designs, markets and distributes eyewear and protection brands SHRED and SLYTECH. Through these two brands, Anomaly Action Sport is able to bring the action sports industry a new wave of creativity and skills, leading to a multitude of industry-breakthroughs in engineering and product design. With focus on athletes, experience and forward thinking, it provides an unconventional approach to product development and business strategy as well as unparalleled dedication to safety and advanced technology. Through SHRED and SLYTECH, Anomaly Action Sport is able to showcase products and leadership in performance, quality and style. Both SHRED and SLYTECH are sold and distributed in approximately 40 countries worldwide.
To learn more, visit shredoptics.com, or join us at facebook.com/shredoptics or on twitter @shredoptics and @slytechprotect, and on Instagram @shredoptics.
Source Anomaly Action Sport designs by press release ©
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