Belkin and Vans announced a multi-year licensing partnership to create
accessories for mobile devices. Initial case designs were on display
during the 2013 International CES from January 8-11, 2013 at Belkin's
booth #30651 in the South Hall of the Las Vegas Convention Center.
Starting
in early 2013, Belkin and Vans will launch a variety of cases merging
the iconic Vans' brand imagery with Belkin's quality mobile accessory
design. The initial cases focus on iOS devices including the iPhone 5
and iPod touch, with plans to expand to other platforms over the course
of the partnership. Products will be available through Vans' accounts
worldwide and through Belkin's online and retail partners.
"As a
people-inspired brand, Belkin prides itself on creating cases and
accessories for everyone," said Nima Ahmadinejad, vice president of
products at Belkin. "We're excited to work with Vans on fun, funky and
original designs that their legions of loyal brand enthusiasts are sure
to love."
"Vans is the action sports original since 1966 and
we've created designs for surf, skate and snowboarding since their
earliest days," said Luciano Mor, Vans men's apparel category director.
"Our fans also happen to be technology enthusiasts, so it makes perfect
sense to partner with Belkin, a global leader in the mobile accessory
space, to create cases that give fans a new way to enjoy our iconic
designs."
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