Business people : Sanuk Appoints VP of Sales For North America

Sanuk, a division of Deckers Outdoor, announced that Jeff Fitzhugh has joined Sanuk as vice President of sales for North America. He was most recently a senior vice president at DC Shoes, a division of Quiksilver, Inc.

Fitzhugh, a seasoned professional with more than two decades of experience within the footwear and surf industries, was most recently a senior vice president at DC Shoes, a division of Quiksilver, Inc. He will be an important brand leader as Sanuk builds and expands beyond its core business in the United States.

"Jeff is a great fit for the team. He appreciates the brand culture, relates to the surf industry, and has the DNA of the Sanuk brand in him," said Jake Brandman , Sanuk president. "Sanuk is truly making its mark right now as a formidable footwear industry leader.  Having Jeff on board is another sign of how the very best in the business are recognizing that and wanting to be a part of this exciting growth period for Sanuk."

While at Quiksilver, Fitzhugh was responsible for all aspects of sales for DC Shoes. Prior to that, he worked for major industry players such as Oakley, Inc., and Converse, Inc. Throughout his career, Fitzhugh successfully delivered sales growth and profit while building great brands.  His decades of experience in the retail and footwear sectors make him an established leader in the space.

This announcement comes on the heels of Sanuk's recent grand opening of the brand's first flagship store in Santa Monica's Third Street Promenade. Known for its creatively inspired and distinctly designed footwear, Sanuk's signature styles include the comfortable Sidewalk Surfers with patented sandal construction, and Yoga Mat and Beer Cozy sandals for active men and women. The flagship store marks a significant growth milestone since the company was purchased by Deckers Outdoor Corporation in 2011.