PUMATRAC provides users with unique insights into their running behaviours.
Cupertino, CA October 14, 2013PUMA has launched PUMATRAC, a unique running application for the iPhone. Incorporating a user-friendly design with pre-loaded Tictrac technology, PUMATRAC analyses how external conditions affect running performance. By providing these unique insights into running behaviour, the app is designed to motivate athletes to get out the door and discover ways to get the most out of a workout while having fun along the way.
PUMATRAC requires little to no input of data in order to receive these insights, a differentiation factor from other apps in the market. Instead, PUMATRAC predominantly uses data available based on specific environmental factors, such as moon phase, weather, location, altitude, music playlist, time of the day, day of week, season and social media activity.
It’s never ideal to run in poor weather conditions, but what if users knew when they run faster? If running faster in the rain, or for a longer time while listening to Hip-Hop music, PUMATRAC will alert users to allow them to take advantage of the conditions that work best. “Lay off the snooze button, your average speed is faster in the mornings” is just one example of an insight notification a runner may receive.
When each run is complete, PUMATRAC will show a score, compiled of distance, personal insights and weather/time condition bonuses. These insights can be shared with friends and other runners in the region.
Aside from sharing scores, PUMATRAC allows users to share running routes to keep their routines new and fresh. When travelling, the GPS locator within the app shares some of the best running routes in the current location.
Runners will also gain insights on their personal running style and can share with friends through social media in real time. PUMATRAC is always thinking about the next step, challenging runners to use the insights as incentive to improve their running routines. PUMATRAC also includes the more traditional functions that runners depend on within their running apps: distance, GPS, calories burned, integration with their playlist and tracking performance over time. “PUMATRAC seamlessly integrates data to deliver personalised, actionable insights,” says Karin Baust, Business Unit Manager-Running, Training, Fitness. “We work hard to inspire runners and PUMATRAC is very much a part of that strategy; it’s clean, userfriendly and the first of its kind to provide such usable information and all in a unique PUMA way.”
E-store integration also enables PUMATRAC users to see some of the latest running products PUMA has to offer, allowing users to click and locate a store near them. With fresh gear, new running routes and inspiration in the palm of the hand. Get out there and run.
PUMATRAC is available to download from the iTunes app store beginning October 2, 2013.
PUMATRAC Running App from LOOP on Vimeo.
PUMA is one of the world’s leading Sportlifestyle companies that designs and develops footwear, apparel and accessories. It is committed to working in ways that contribute to the world by supporting Creativity, SAFE Sustainability and Peace, and by staying true to the principles of being Fair, Honest, Positive and Creative in decisions made and actions taken. PUMA starts in Sport and ends in Fashion. Its Sport Performance and Lifestyle labels include categories such as Football, Running, Motorsports, Golf and Sailing. Sport Fashion features collaborations with renowned designer labels such as Alexander McQueen and Mihara Yasuhiro. The PUMA Group owns the brands PUMA, Cobra Golf and Tretorn. The company, which was founded in 1948, distributes its products in more than 120 countries, employs about 11,000 people worldwide and has headquarters in Herzogenaurach/Germany, Boston, London and Hong Kong.
For more information, please visit http://www.puma.com.
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