“Adding Cary and Buck to our sales management team represents a key step in ensuring Electric provides best in class service to our dealer partners. Cary and Buck will be based in market and will partner with our retailers and sales representatives, working to maximize sell-thru and profitability. Having them based in market will allow us to grow our partnerships with our retail partners by working with them on their turf.” – Colin Madden, Global VP of Sales
“I could not be more excited to join Electric and be apart of the new team. Spending the last 120 days on the road as a rep selling in the watches and sunglasses has shown me what a powerful brand Electric is and now stepping up to lead the Western Sales Team is going to be an amazing ride.” – Cary Tatro
“I couldn’t be more excited to have an opportunity to work with Electric. The brand is absolutely amazing, and the momentum that Electric is experiencing in the market place is truly inspirational. I couldn’t be more thrilled with the opportunity to work alongside such a talented group of individuals.” – Buck Rowlee
ABOUT CARY TATRO
Cary brings to Electric more than 17 years of experience, previously Rep and Regional Manager for Oakley, Principle Rep / Agency Owner of 33 Degrees North Sales and most recently Rep and Regional Manager for Smith.
ABOUT BUCK ROWLEE
Buck brings to Electric more than 12 years of experience, previously Southeast Territory Manager at Burton and most recently Northeast Channel Sales Manager at Oakley.
Electric is a global, premium sport and lifestyle accessory brand rooted in Southern California’s rich action sports, music, art and customization culture. Electric designs and markets an extensive line of watches, sunglasses, snow goggles, snow helmets, bags, apparel and accessories throughout the globe. In 2011, Electric became part of the Kering group, a world leader in apparel and accessories.
For more information please visit: www.electriccalifornia.com