callawayapparel.com site offers customers a fully-branded, state-of-the-art online shopping experience for U.S. and Canadian customers, and will be available throughout Latin America by mid-November.
"Callaway continues to be a leading premium
performance golf brand worldwide and this e-commerce initiative provides
yet another way to market the brand at every touch point, developing
cutting-edge systems for engagement and customer satisfaction,"
commented Oscar Feldenkreis, president & COO of Perry Ellis
Included in the e-commerce site plans are
behind-the-scenes videos, style and golf tips, Social Media outreach
initiatives, as well as Callaway Golf Apparel so golf enthusiasts will
be able to shop from the comfort of home - or the fairway. Featuring a
full collection of Men's and Women's shirts, pants, shorts, outerwear,
rain gear and belts, it is more than a shopping destination;
callawayapparel.com offers a full fashion showcase appropriate for
sports enthusiasts, golfers and non-golfers alike. Callaway apparel can
also be purchased at major retailers and green grass distributors,
including: Belk, Bloomingdale's, Dillard's, Golfsmith, Nordstrom, and
Rochester Big & Tall, as well as major golf resorts including Pebble
Beach, La Costa, Troon North and Disney Golf Shops, among others.
are excited to continue strengthening our partnership with Perry Ellis
International," stated Mark Leposky, senior vice president of Global
Operations for Callaway. "They are leaders in the golf apparel industry
and we have utmost confidence that this new dotcom initiative will be
successful and mutually profitable for both our companies. We look
forward to seeing it unveiled."
By press release through sportsonesource