Business news : Arc’teryx and Whistler Blackcomb Announce New Partnership
North Vancouver BC – Today Arc’teryx and Whistler Blackcomb are proud to announce the two companies enter into an exciting three-year corporate partnership. Beginning this winter season, the agreement will see all Whistler Blackcomb Ski School staff in Arc’teryx uniform, and establishes Arc’teryx as the presenting sponsor of the backcountry experience accessible via Whistler Blackcomb.
“We are thrilled to bring Arc’teryx on board and into our corporate partnership family,” says Stuart Rempel, Senior Vice President of Marketing and Sales at Whistler Blackcomb. “The Arc’teryx brand has extensive backcountry roots and values that align perfectly with Whistler Blackcomb.”
Known for their expertise in extreme alpine environments, Arc’teryx brings this experience to all of its products through a design process that focuses on intended use and conditions. A collaborative effort between the design team and Whistler Blackcomb’s Ski Patrol resulted in custom staff uniforms for the mountain. The new agreement builds on this existing relationship.
Bartosz Barczynski, General Manager of the Adult Snow School Program at Whistler Blackcomb said the Arc’teryx partnership was “a perfect fit”. “With an average snowfall of roughly 12-metres or 40 feet per year, finding a uniform to keep our staff warm and dry was a priority,” says Barczynski. “Our staff works outdoors in all types of conditions on a daily basis so we look for a quality product that can stand up to the elements.”
Adam Ketcheson, VP of Marketing & B2C at Arc’teryx, says, “Partnering with Whistler Blackcomb is really exciting because it is one of North America’s most iconic big mountain resorts. The expansive backcountry terrain that can be accessed from the high alpine lifts aligns with the Arc’teryx brand. Arc’teryx and Whistler Blackcomb are both driven by quality and performance with roots in the Canadian Coast Mountains.”
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Arc’teryx Equipment, Inc. is an innovative outerwear and equipment production company based in North Vancouver, BC, Canada. With proprietary Canadian manufacturing facilities to test designs and function, products and materials are continually driven forward.
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