O’Neill, the original Northern Californian surf, snow and lifestyle brand is proud to announce the opening of the first Hong Kong flagship store in LCX, Tsim Sha Tsui, Hong Kong. The 1,800-sqr foot store is located in the zone famous for fashion and lifestyle.
This unique store features elements inspired by founder Jack
O’Neill’s house in Santa Cruz California. These elements mixed with deep
natural tones, emphasize the O’Neill brand and its values of
authenticity, progression, unconventional spirit and joy. With white and
wood as the key colour tones, the white tiled wall sits well against
the stone grey flooring, adding a rawness and originality to the space.
Tiled walls with the Original logo and metal wall units with rear
lighting, are both examples of where authenticity meets progression. The
distinct shades of wood on display and warm lighting bring style and
simplicity to the overall design. The combination of materials utilised
for this store give the customer a feeling of Santa Cruz and a great
shopping experience. One could picture themselves in the heart of Jack’s
hometown close to the Santa Cruz boardwalk.
“The Original Since 1952” Heritage and Art Exhibition
When Jack O’Neill first pioneered the world’s first wetsuit and opened
the first surf shop in 1952, he set the wheels in motion for O’Neill to
become not only the first name in the water, but also one of the most
forward-thinking and innovative brands in the game. For more than 60
years Jack O’Neill has stayed true to the lifestyle he loves, Jack’s
perseverance and the love for exploring and enjoying nature, propelling
O’Neill to become the industry pioneer.
The Original Since 1952 heritage and art exhibition will be held to
celebrate the official launch of O’Neill flagship store Hong Kong and
spotlighting Jack’s boundless vision. This creative showcase will
feature artwork from overseas such as Thomas Campbell, Geoff
McFettridge, Mark Penxa, Jim Philips Jnr etc. These and other works were
showcased as part of the 2012 Innovation Art Tour and have travelled
We are proud to have as part of this exhibition 10 local artists. From
the renowned artist Simon Birch, to influential artist Jay FC,
photographer Paul Tsang, member of the band LMF Prodip Leung, graphic
designer Rex Koo, singer/songwriter Ryan Hui, Sam Chan@ Outsignlab, top
surfer/artists Blackboy and Sai Sai, and singer songwriter Yukilovey.
They have each created their own interpretation in the form of Jack
O’Neill, celebrating his love of innovation and pioneering.
In addition to the incredible artworks, the exhibition will feature
innovative wetsuits from 6 decades, as well as heritage art, advertising
and the evolution of the brand.
In celebration of the launch, two of O’Neill’s world class athletes
will travel from overseas to appear. “Big Wave” surfer and adventurer
Mark Mathews and” Snowboarding Superstar” Seb Toots will travel from
Australia and Canada respectively to be part of this huge occasion.
Ten local artists, photographers, designers and surfers share “The Original” spirit
About “The Original Since 1952” Exhibition
“The Original Since 1952” will be exhibiting at the first O’Neill Hong
Kong store at LCX and LCX Oasis 1 from 23 Oct 2013 to 3 November 2013.
All local artists’ work will be up for auction in mid-November (details
to be announced soon). The money raised will be donated to Hong Kong
Clean Up and AquaMeridian Conservation & Education Foundation, in
continuation of O’Neill’s vision.
About O’Neill – “The First Name in the Water”
Jack O’Neill invented the first wetsuit in the 50s; he later opened the
doors to the world’s very first surf shop on the San Francisco great
highway in 1952. He moved the surf shop to Santa Cruz, California in
1959 – home to some of the best cold-water waves. Continuing to provide
innovative products and breaking new frontiers, Jack was soon rewarded
with soaring sales, and O’Neill became “The first name in the water”.
O’Neill’s passion for sports has made his business expand from surf
wear to snow wear and youth lifestyle brand. Today, O’Neill stores can
be found in most major cities – USA, Europe, Australia, Southeast Asia
and Japan. This Autumn/Winter 2013, the brand is proud to announce the
opening of the first retail store in LCX, Hong Kong, bringing their
originality and innovative products to Hong Kong. This is part of a
broader strategy of launching the brand in China and accelerating growth
About AquaMeridian Conservation & Education Foundation (ACE)
Founded by Ms. Sharon Kwok in March 2013, AquaMeridian Conservation
& Education (ACE) Foundation is a registered non-profit organization
with a mission to engage the public in conservation issues and
environmental protection activities. ACE is presenting school talks,
seminars, and conducting educational activities throughout Hong Kong, as
we believe that education is the key to our planet’s sustainable
future. Please contact firstname.lastname@example.org more information.
About The Hong Kong Clean Up
Having engaged over 100,000 citizens in cleaning up over 350,000 kg of
trash and now in its 13th year, Ecovision’s Hong Kong Cleanup Challenge (HKcleanup.org)
is firmly established as a well-loved and vital part of the Hong Kong
event landscape. Its aim is to educate, empower and advocate on the
subject of waste reduction in support of a cleaner, healthier future for
Hong Kong and the planet. For more information, please contact -
By press release