14/11/2013

Retail and product news : 686SHINODA Limited Edition Parka To Benefit Music For Relief To Be Released November 15 on Zumiez.com

686 today unveiled several behind the scenes videos showcasing the design ethos of Mike West and Mike Shinoda and their new collaboration project benefitting Music For Relief, 686SHINODA. The limited edition parka, designed by 686 Founder West and Linkin Park’s Shinoda, will be available Friday, November 15 at Zumiez.com.

The two creative minds behind the new collaboration will also be showing the new colalboration piece off during a special, open-to-the-public viewing session Thursday, November 14 from 1-4 p.m. at LA’s Monk Space.

Here’s more details from 686:

Everything we do at 686 resonates with a purpose. Over the past two decades, we’ve explored new things well outside the industry norm. Hopefully we’ve been able to open some eyes while remaining true to our beliefs as an independent brand. Working with Mike Shinoda is a prime example of two likeminded people coming together for the purpose of bringing new ideas to the table check the process how this 686SHINODA came about.
The limited edition parka will be available Friday Nov 15 at Zumiez.com with a portion of the proceeds benefitting Music for Relief. http://www.musicforrelief.org/main/

By press release


686 x Mike Shinoda Part 1: Design Philosophy
An introduction to Mike West and Mike Shinoda, and their approach to design.




686 x Mike Shindoa Part 2: It's in the Details
Delve into the technical approach taken by Mike West and Mike Shinoda while designing their collaborative jakcet, and what Camo pattern means to them and the project.



686 x Mike Shindoa Part 2: It's in the Details from 686 Technical Apparel on Vimeo.


686 x Mike Shindoa Part 3: Working with Friends
Views on how friendship creates the best forum to create and how passion for working with a cause, Music For Relief, benefits everyone involved.



686 x Mike Shindoa Part 3: Working with Friends from 686 Technical Apparel on Vimeo.

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