Business news : Asics Europe announces financial results

The European division of Japanese sportswear brand Asics has announced an overall net sales increase of 15.3% through 2011, with a strong performance in running with sales of both footwear and apparel growing by over 20%. 
Tennis also saw double-digit growth in footwear and triple-digit growth in apparel.

According to the official release, growth was achieved in Austria, the Benelux and the UK, with further success experienced in central and northern Europe.
In 2011 the brand launched it's 'Made of Sport' campaign, featuring French sprinter Christophe Lemaitre, trail runner Emmanuel Gault and German triathlete Jan Frodeno as well as a number of other Asics brand ambassadors and amateur athletes.
The release said: ‘Asics has also recently extended its long-term-partnership with Paris and New York City Marathons and added Barcelona Marathon and the ‘Dam tot Damloop’ – the biggest running event in the Netherlands – to its roster of sponsored running events.’ 
‘Elsewhere in the business, Asics flagship stores across Europe have comfortably exceeded sales targets and nearly 40 per cent of sales now come from apparel. Asics is set to open a new flagship store in Stockholm (May), and recently announced the opening of a second store in London on Oxford Street (June) and new stores in Barcelona (August) and Madrid (September).’
‘In a challenging 2011, Asics has performed well and delivered an outstanding 15 per cent rise in revenues," said Asics Europe chief executive Alistair Cameron. "The consumer demand is driving high sell through for retailers and the ‘Made of Sport’ brand campaign, which is being advertised in all major markets, is contributing to this. The brand continues to be in great shape for 2012.’

Source : http://www.sportindustry.biz/

( Asics Europe annonce les résultats financiers /ASICS欧洲公布的财务业绩ASICS Europe gibt die Finanzergebnisse /  Asics Европа объявляет финансовые результаты / Asics Europe anuncia los resultados financieros / アシックスヨーロッパの財務成績を発表しました /Asics Europe annuncia i risultati finanziari / Asics यूरोप वित्तीय परिणामों की घोषणा )

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